Dyson Omega™
Lead copywriter, global campaign
2024-2025
BRIEF
Launch Dyson Omega™ nourishing range, the second formulations line from Dyson Beauty (see Dyson Chitosan™, our first).
SOLUTION
A global campaign that tells the story of product innovation in two fields. Not only does Omega interrogate the science to solve the problem of dry hair (the number one hair concern globally), it tells a unique story about Dyson innovation. Because the core ingredient of the products is an omega-rich oil blend – featuring sunflower seed oil, grown on Dyson’s own UK farms.
CONTEXT
Deliverables in full:
Product naming
Technology naming and trademarking
Packaging design (primary and secondary, including refills and travel minis)
Performance claims
Messaging hierarchy
Retail fixtures, tickets and way-finding (direct and third-party)
Film script development
Email strategy and content
Social content (owned and paid), including collaborative storytelling with @dysonfarming
Education and training materials for in-house teams
As of August 2025, the campaign is live in the US, Singapore and South Korea. More to follow soon.
