Kimberley Lovell is a copywriter, currently based between London and Wiltshire.
Upon completing an MA (Honours) in English at the University of St Andrews, Kimberley jumped feet-first into the advertising industry, just as 'digital' was going mainstream. Her first role in New Business at the IPA (Institute of Practitioners in Advertising) allowed scope to modernise the branding and promotion of the institute, in the form of website news, blogs, social media and content. Taking such opportunities and running with them, she quickly discovered a new and valuable niche within the wider advertising industry and took a role agency-side, as Community Manager at Camden's infamous (and now defunct) Lean Mean Fighting Machine.
As a key part of the newly-formed social media team (of two), Kimberley quickly gained a smörgåsbord of experience managing social media accounts for global brands across food, alcohol, FMCG and beauty. Social responsibilities included promotion of the agency itself, using a single editorial rule: No exclamation marks. Ever.
It was a rule that has stuck to the present day, holding strong through a further stint in digital copy and social media management as a creative at agency Jam (later Deep Focus London), within the Engine Group. Kimberley took a step away from agency life in 2015, joining global creative studio Framestore in the capacity as in-house writer and content creator. Working to promote the company's extraordinary artistry around the world, her words were seen across Framestore outputs, from websites to pitch decks, award submissions to Twitter chatter; key examples of which can be read here. Distilling a single tone of voice across Framestore's many business ventures formed a key challenge of the role, as did upholding a sharp understanding of the technical intricacies of visual effects.
Three years and one Academy Award later, it was back to school for a role at Hult International Business School, as senior content creator within a 30-strong marketing machine. Here, she would master email marketing at scale, publish annual magazines and print pieces, and mastermind digital solutions to business problems – against a backdrop of a global pandemic and a pivot towards online learning, no less.
Solving problems others ignore – that sounds familiar, doesn’t it? It’s an adage of Dyson Technology, whose books she would find herself on as a senior copywriter, leading the exponentially-growing outputs of the Dyson Beauty category. Here, Kimberley works hard to open the lines of communication between engineers and marketers, to unearth the gems of discovery that really make a story shine. Her work to date includes the global launch of the Dyson Airstrait™️, ongoing updates to the global sensation that is the Dyson Airwrap™️, and much, much more that she simply cannot tell you about yet.
Not one to allow herself to become bored, Kimberley's coming-of-age in the digital creative industries has fuelled a relentless curiosity in technology, internet culture, art and design, all of which influence her writing on a daily basis. Incredibly, this is her first time writing about herself in the third person.