Framestore Labs
Framestore Labs builds high performance systems to run beautiful, cinematic data visualisations, turning complex brand and marketing data into compelling and valuable content.
As a young and exciting faction of the Framestore brand, it was important for Labs to assert itself in straightforward business terms in order to expand. In 2016 I assisted senior members of the team in defining a clear identity for the sub-brand, working with an external consultant to determine the exact language, positioning and tone of the offering. The resulting strategic documents are now used as a platform from which the team pitch, present and explore future business prospects.