VFX by Framestore

Copywriter, Content Creator, social media manager

2015-2018

As in-house copywriter and content creator at Framestore, I managed the write-ups and roll-outs of some of the major motion pictures, immersive builds, series and ad campaigns worked on by the creative studio. Each release would require extensive interviewing with global senior crew (VFX supervisors, leads, creative directors), and collaboration with numerous partners, in order to draft collateral. Audience-wise, we spoke B2B (trade press, vendors and peers) and B2C (the content fans and end users), and worked our magic across print, digital, social, events, partnerships and awards. Personal highlights included big British Christmas ad battles, Bond, and editing Framestore’s submissions for the Academy Awards visual effects bake-off.

Selected work:

The Martian, Twentieth Century Fox (2015)
‘Mog’s Christmas Calamity’, Sainsbury’s/AMV BBDO (2015)
‘Digital Signage’, Morgan Stanley (2015)
‘Explore’ Spaces, Tate (2016)
Black Mirror ‘USS Callister’, Netflix (2017)
‘Hyper Reality Test Drive’, Volkswagen Group China Import (2018)