TRESemmé 'Hold Me Close'
TRESemmé asked for a small, fast campaign around Christmas party styling season, focusing on their extensive hairspray range. Our concept derived from those magical moments when great preparation meets brilliant opportunity, reworking the hackneyed idea of the office Christmas party to showcase some festive cheer (whilst looking pristine, naturally). We created four separate 15" videos to sit on Instagram and Twitter, and a 60" collated edit for Facebook, as well as additional behind-the-scenes stills which allowed us to educate on product benefits.
As budgets were tight, both in production and media, I worked closely with our media agency to maximise our spend across Facebook and Twitter in order to drive followers to our newly created Instagram channel. Within Instagram, copy, timings and tagging needed close editing to maximise styling and party chatter around the festive period.
Lead creative asset on Instagram