REGENERATE

Regenerate Enamel Science™ is a long-awaited advanced toothpaste system from Unilever, sitting within the newly-formed Premium Personal Care category. We were tasked with building the initial content strategy, and managing the @REGENERATE_UK social channels.

Our aim was to educate, but also to bring some much-needed life to the premium dental category, by aligning the Regenerate brand with similarly curated and coveted beauty brands. Influencer outreach was critical, and saw us partner with luxury fashion brands, celebrity chefs and a London department store in order to gain reach around the product's launch. On Twitter, our challenge lay very much in the character count, as we sought to both educate and entertain within 140 characters, whilst showcasing the technical and scientific benefits of the product.

twitter.com/regenerate_uk