Catwalk by TIGI 'SprayCam'
Hairspray is the ultimate product for a session stylist. We equipped the TIGI Fashion Week team with three cameras built into their spray cans - SprayCams, if you will - which would effortlessly capture the closest view of the season's styles being created. This activation was the crux of a wider effort to take our audience Behind the Catwalk at international fashion weeks through our social channels.
The SprayCam content clips were posted on the Catwalk Instagram channel as soon as the show embargoes lifted, and prompted huge interest from the trade and industry stylists.
Lead assets on Instagram
https://www.instagram.com/catwalkbytigi/
catwalkbytigi.com