Bed Head by TIGI 'Stage Styles'

Our existing client, Bed Head by TIGI, asked us for an activation around summer festival styling. 

Using a modest budget and our newly-created Instagram channel, we street-cast models and recreated a handful of the most iconic styles seen on stars set to play key global festivals. 

We filmed these in extreme short-form, focusing on capturing the products in use and quick techniques used by the Bed Head go-getter. Bear in mind that Instagram, at the time, wouldn't accept pre-filmed content, so we hacked a mobile to trick the platform into uploading the completed videos.

We then deployed the content on Instagram and within the Bed Head website in line with the represented artist taking the festival stage, to best ride existing social buzz and chatter amongst our music-loving audience. They too were invited to tag their own summer style snaps with #stagestyles, which then featured on our site.

instagram.com/bedheadbytigi
bedheadbytigi.com
 

Press: Estetica