VO5 'Style to the Beat'

VO5 looked to build content around a second consecutive sponsorship of the BRIT Awards, in February 2015. The primary activation was backstage and press-orientated, so we were tasked with creating an awareness piece which did not rely on any PR exclusivity. 

Myself and my partner Art Director built a short content series for Twitter around the concept of 'Style to the Beat', using VO5 products as instruments to create our own brand of 'music'. The concept was rooted in a recent resurgence of musical play and experimentation across Vine, Twitter and Instagram, featured often on entertainment streams such as Lad Bible, and inspired by the likes of Ed Sheeran. A more immediate nod is also given to the 'Cup Song', made famous by the movie Pitch Perfect.

Lead creative asset on Twitter